Joseph Jastrow’s rabbit-duck illusion kickstarts our exploration of perception. This video establishes awareness of our perceptions as the essential basis for the critical consumption model (a method to help us consume content online critically) and a digital heuristics tool (that is, quick-fire ways to discover meaningful ideas for ourselves). The work of literary critic Prof Valentine Cunningham and the Board of Innovation’s 16 cognitive biases provide two welcome inputs. To exemplify how bias(es) can skew our understanding of online content, Dr Emma Pauncefort takes 7 of those outlined by the Board of Innovation and offers a worked example of how bias baggage can dictate our emotionally-driven reaction to a piece of content.
More videos from Module 5: