28. Filter Bubbles and Echo Chambers
No discussion of online content would be complete without reference to filter bubbles and echo chambers. But what do they mean and why should we care? Here, Dr Emma Pauncefort draws on the work of Eli Pariser and Dr Richard Fletcher to pinpoint the difference (think automated vs human-driven) and to bring to the fore how ‘self-selected personalisation’ and ‘pre-selected personalisation’ can each play an extensive role in dictating what we consume.
More videos from Module 5:
