A localised twitter storm from July 2020 sheds light on how, if we are not careful about how we use others’ content in our own creations, we might find ourselves dealing with more than we bargained for when we create online, especially when acting in a professional capacity and even with the best of intentions. Online communities can, we learn, be very unforgiving of human fallibility. This cautionary tale underlines that thinking is required to go into digital creation fully aware of potential repercussions and the potential mismatch between our intentions and others’ perceptions. This example meanwhile evidences the 3 elements of Dr Emma Pauncefort’s proposed digital creation framework (that go beyond thinking): input content, context for output, and the central component of the framework, the power of online creation.
More videos from Module 4: