Every few months a new format takes over social media, and most of them are gone within weeks. This one's different: it asks people to say the same sentence in a handful of emotions, and it turns out that's almost exactly what AI companies need to train systems to recognise how we feel.

A critical analysis of Albania’s AI minister, examining algorithmic governance, procurement oversight, transparency, and digital sovereignty.

Modern platforms don’t just capture your attention—they reshape your emotions, habits, and even beliefs. The digital systems that dominate our lives today are not merely designed to consume time, but to shape our inner experiences in ways that we often fail to fully comprehend or control. This phenomenon is captured by the term limbic capitalism, an economic model that exploits the emotional circuits of the brain to generate profit. This post examines how this model operates, how it is embedded in the digital systems of today, and why it poses particular dangers to children and adolescents.